About

History

DeVons Jewelers is a multi-generational family tradition of fine jewelry started by the Merksamer family in 1929 in Sacramento, CA. Still headquartered in Sacramento, DeVons operates twelve fine jewelry stores in Northern California and Nevada.

DeVons has always set ourselves apart from other jewelers by specializing in offering large selections of loose diamonds, high quality bridal jewelry, and fashion jewelry in all price ranges. We distinguish ourselves from other jewelers by carrying an abundance of totally unique styles not found elsewhere. Our sales staff is highly trained and eager to answer all your questions about jewelry and educate you on the “4 C’s” of shopping for diamonds.

Our greatest assets and best advertising are our wonderful staff and loyal customers. Jerry and Jon Merksamer have directed the company since 1978 and are the third generation of Merksamers to carry on this tradition.

Our philosophy is the more educated you are about jewelry, the more likely you will become a customer of DeVons.

Mission Statement

“Make our customers happy with jewelry that is superior in style, quality and value. Do it in a manner which makes it a pleasant buying experience.”

Company Philosophy

“Customers are our first priority.”
“Helping customers with their jewelry needs is our #1 responsibility.”
“Professionalism at all times is what customers appreciate the most.”
“Offer nothing less than the best values of the most stylish jewelry available anywhere.”

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