Buying a Diamond

In order to obtain the best value in purchasing your diamond there are many things you need to know that a simple diamond grading certificate will not tell you. Some of this information can be learned online through research and various commercial websites. But unlike other purchases made on the internet such as books, cameras, TV’s, etc., diamonds must be physically viewed and compared with other diamonds to properly understand the nuances of their respective attributes, which in turn determines a diamond’s value. It is impossible for even the most trained professional to purchase a diamond on the basis of a certificate alone because certificates cannot accurately convey how an individual diamond will “face up” and sparkle. Certificates are useful tools but there is no substitute for viewing a selection of different diamonds side by side. There is no substitute for “hands on” comparing if you want to find the best price available for the diamond of your choice.

With DeVons Diamond Search, we combine internet pricing with DeVons legendary service in 3 easy steps:

  • Use our Diamond search engine to gain access to inventories of the world’s leading Diamond Site holders
  • Bring the selected lot number to any one of our fifteen locations
  • Our diamond experts will answer all your questions about the 4 C’s, and order your selected diamond choices completely on approval for your review and comparison internet pricing with DeVons legendary service!

Learn the 4 Cs »